South Beach Towel

Scope

Objective: Develop a vibrant, giftable brand identity for South Beach Towel, positioning it as a go-to destination for personalized towel sets, birthday gifts, wedding, and honeymoon presents. The aim was to capture the spirit of Miami’s coastal energy while creating a strong emotional appeal for custom gifting.
Role: Creative Director — Directed product photography, brand storytelling, and digital campaign design to elevate the brand’s perceived value. Created engaging content across web, email, and social platforms to highlight personalization options and drive sales for key gifting occasions.