ADV1

Scope

OBJECTIVE: Develop a comprehensive package including a Certificate of Authenticity, warranty brochure, registration card, tamper-evident label, and mouse pad gift to combat counterfeiting and protect the integrity of the ADV1 Wheels brand.
ROLE: Creative Director leading the design and production of all elements, ensuring the package effectively reinforced brand authenticity and trust among customers.
OUTCOME: Successfully mitigated counterfeiting issues by providing verifiable authenticity tools. Strengthened customer confidence and loyalty, contributing to a 25% increase in direct sales. Enhanced brand image through premium, well-designed materials that aligned with ADV1’s luxury positioning.