MetroPCS

Scope

OBJECTIVE: Design and brand payment machines with MetroPCS’s visual identity, incorporating directional icons and braille dots to ensure accessibility and functionality while reinforcing brand recognition.
ROLE: Creative Director managing the end-to-end process, from conceptual design and prototyping to overseeing the installation of branded machines and accessibility features.
OUTCOME: Improved user experience with clear and accessible directional icons. Strengthened MetroPCS’s brand visibility at retail locations. Ensured compliance with accessibility standards, boosting customer satisfaction and inclusivity.