Powertrac Machinery

Scope

OBJECTIVE: Create a comprehensive branding suite for Powertrac Machinery, including tradeshow displays, a user-friendly website, branded merchandise, and print collateral to drive engagement and sales in the heavy machinery industry.
ROLE: Creative Director overseeing tradeshow booth design, website development, merchandise creation, and print materials to ensure a cohesive and professional brand presence across all platforms.
OUTCOME: Boosted machinery sales via the website by 86%. Enhanced brand visibility and customer loyalty with high-quality branded merchandise and print materials.