PrivateLabel 07

Scope

Objective: Craft a compelling visual identity, private label catalog and digital narrative for PrivateLabel 07’s premium towel, apparel, and accessory lines tailored for surf shops, resorts, and hospitality clients. The goal was to position the brand as a high-quality, customizable private label solution in a saturated market.
Role: Creative Director — Led all creative direction for product photography, lifestyle content, and private label catalog design. Oversaw digital marketing strategy and social media execution to engage boutique hotel buyers and retail partners.